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New Brand Design for UK-based Gearmate

Gearmate is the brainchild of Warwickshire-based precision engineering specialists P.N.J Engineering; they manufacture a brand-new line of tough storage solutions for pick-up trucks and vans. The innovative Gearmate Gearslide, Gear Drawers and accessories allow simple access to tools and equipment by effectively sliding the entire load out of the truck or van.

P.N.J Engineering approached Hill Langdell to create a new brand identity which appealed not only to the trades people, but also the leisure market. The brand needed to reflect the tough, yet versatile nature of the product, whilst capitalising on the unique name.

The resulting logotype and strapline features the initials GM formed into a fist, a clear san-serif font, all accompanied by a simple orange and cold-grey colour pallet. This is further enhanced by gritty photography courtesy of commercial photographer Leigh McAra.

"We approached Geoff and his team with a difficult task – we knew what we wanted to achieve, but had no idea what that might look like. The results are fantastic, and give our brand the right feel and mood. We're very pleased with the results!"

Jonathan Moberley, Director

Do you want to make an impact with your brand? Call us on 01773 880777.

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Gearmate Logotype

Gearmate Logotype

Gearmate fitted to a flat-bed pick-up truck

Gearmate fitted to a flat-bed pick-up truck

Stunning photography by Leigh McAra

Stunning photography by Leigh McAra

Gearmate stationery design

Gearmate stationery design

On-site photoshoot by Leigh McAra

On-site photoshoot by Leigh McAra

On-site photoshoot by Leigh McAra

On-site photoshoot by Leigh McAra
 
 
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