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Malcolm makes his debut in Animated Video Cartoon

When RWMC Installations asked the team at Hill Langdell to create an animated promotional video for use on their website and YouTube channel, we could see the opportunity to create something a little different for our new client.

Ryan Williams, managing director at RWMC Installations, wanted to commission an animation which built on the company brand, and explored new styling directions for future marketing campaigns.

The result is an animated cartoon short, featuring quirky illustrated characters penned by creative director Geoff Hill. Narration is provided by the talented Darren Perrin, who also lent his vocals to Purpleline's Brian, Steve and Q.

Malcolm and friends work in a dysfunctional office full of the sort of problems many SMEs face every day. Tina and Bob from accounts join Malcolm as they battle with printers, computers and phones, until their eyes are opened by the possibilities of a good network.

The animation features bold styling, with a pre-school cartoon feel to the characters and movement; something which was a surprise to Ryan. "We'd seen some of Hill Langdell's other animation work, so we knew we were in for a treat, but they blew us away with the totally unique approach they took with this project. I didn't realise our brief could be answered in such a brilliant and quirky way."

Since Malcolm's debut on YouTube, the characters and styling have been utilised in other marketing material promoting RWMC Installations.

Do you want to have your expectations surpassed with a unique, bespoke animation? Call Hill Langdell on 01773 880777 and we'll get our colouring pens out.

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Story Tags...

Malcolm & Friends for RWMC Installations

Flat animation styling and vibrant colours

Flat animation styling and vibrant colours

Voices provided by the talented Darren Perrin and 5 year-old Holly

Voices provided by the talented Darren Perrin and 5 year-old Holly

More characters to follow!...

More characters to follow!...
 
 
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