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Brand design for warehouse management specialists Snapfulfil

UK and US based Snapfulfil delivers class-leading warehouse management software solutions to customers in a range of industries including B2C and B2B retail, third party logistics, manufacturing, food and beverage and electronics.

Hill Langdell were approached by Synergy, Snapfulfil's parent company, to create a replacement to the existing brand and provide a new foundation for marketing and PR campaigns. The new identity had to take into account various sub-brands and product ranges, yet be aesthetically simple and easy to remember.

The solution came in the form of a bold primary colour palette and a modular logotype, which could change and adjust depending on the application. The new brand utilises geometric shapes and large areas of clear space to create a contemporary visual which is complimented by creative photography.

Since the project's completion, we have used the new corporate identity and logotype to create brochures, a website, stationery, promotional items, exhibition stands and signage for Synergy's head office.

"The new branding was the starting point for a whole new marketing approach so it was important we got it right. Hill Langdell not only created a design which struck exactly the right balance of professionalism and personality, but also brought the experience to ensure that it was practical to implement across our marketing estate."

Faye Baker, Marketing Manager

Looking to make a big impression on your customers? Call 01773 880777 to discuss how you might create a successful rebrand.

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Story Tags...

New logotype for Snapfulfil

New logotype for Snapfulfil

Website launched alongside brand

Website launched alongside brand

Banner and exhibition design

Banner and exhibition design

New branding set the foundation for new marketing material

New branding set the foundation for new marketing material

Snapfulfil brand on software UI

Snapfulfil brand on software UI

Logo features within the design of the head office

Logo features within the design of the head office
 
 
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