Hill Langdell Create T-Mobile Launch Pack for Mainline

Mainline Digital Communications is the leading UK Orange mobile phone distributor; we have worked with the Mainline team for some time on various projects from their branding through to websites and promo design.

As Orange and T-Mobile joined forces in July 2010 to form the UK's largest mobile network operator with over 30 million customers, Mainline are now offering products and services from both brands as an Everything Everywhere distributor. To mark this important addition, Hill Langdell were asked to lend their creative expertise in designing a theme for the launch, culminating in the creation of marketing supplements, advertising and sales presentations.

The project was approached with a clear theme, CAD and marker-pen illustration, as well as strong imagery to create a collection of marketing literature that was aimed directly at the Mainline Dealer network.

Gail Hollinshead, Sales and Marketing Director at Mainline Digital Communications, said "Hill Langdell were selected to fulfil this challenging brief on my past experience of their work. They picked up the project with energy, enthusiasm and their highest levels of creativity yet, whilst keeping a close eye on commercial 'fit for purpose.' Once again, they did not fail to deliver! They produced a suite of marketing collateral and sales aids which met the brief perfectly within tight time timelines. They developed eye-catching, impactful creative design, well thought out project plans and the output gave us a very strong start to a market-leading brand launch."

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